AUTO DETAIL SUPPLY

BRANDING + GRAPHIC DESIGN

BACKGROUND

B & C Auto Detail Supply has been servicing professional detailers, dealerships and body shops for over 15 years. The products they carry are all designed with the professional in mind, the highest quality results combined with ease of use.

When selections of their professional grade products became available to automotive enthusiasts across Canada, my goal was to create a new visual language for the newly established brand, Auto Detail Supply, or simply ADS.

THE IDEA

Hood ornaments are frequently seen as symbols of luxury. Dating back to the Egyptian times, objects were mounted to chariots in order to bring good luck. The importance of maintaining its pristine condition is evident. It the automobile industry it became a weekend ritual for many enthusiasts. ADS’ newly launched branding captured this essence in a form of a hexagon shaped emblem.

ads-hood-ornament

AUTO DETAIL SUPPLY

ADS

BRAND VERSATILITY

The brand’s retro feel works well with chrome lettering and combinations of shapes resembling the ADS emblem. By adding bright orange to the mix, I was able to create a timeless symbol that works well not only as a standalone piece, but also in marketing, packaging, and online outlets.

ads-chrome

DO YOU HAVE AN IDEA? I CAN DESIGN IT FOR YOU.

ads-can-mockup

THE RESULT

ADS products are found in professional body shops and dealerships throughout Canada. When products became available available to households across the country, an online store was created. It was built using Enstore framework which connects directly to Accounting Software to allow easy inventory tracking.

monPARIS patisserie