monPARIS patisserie

BRANDING / DESIGN & CREATIVE

BACKGROUND

Paris, known as the “City of Love” due to its architecture, fine art, and food. It’s not a surprise that fine French deserts are more commonly appearing on shelfs of fine bakeries throughout the world.

With so many options, how can you choose? It surely has to be a common recipe, so it must be the chef’s personal touch.

THE IDEA

I ♥ Paris

mon = French possessive adjective, equivalent of “my”
Paris = Eiffel Tower + Love + Dessert + Art

monPARIS-logo-white-full

Hand drawn Eiffel Tower beautifully incorporates letter “A” & “♥” symbol.

mon PARIS

mon PARIS pâtisserie

BRAND VISION

“from Paris, with Love”

– a phrase that sounds like it is written on a post card with Eiffel tower on the reverse. But what if instead it was a box of pastries, delivered by a pâtissier from Paris? From Paris that she saw, the piece of Paris that she took with her and the piece of Paris that is delivered with every order to your wedding or a banquet hall.

monPARIS-sticker

wordmark

ORNATE

DO YOU HAVE AN IDEA YOU WANT TO VISUALIZE?

THE RESULT

Elena frequently exhibits at local festivals and is currently taking orders via e-mail and phone. We are working together and continue to build her brand with a goal to open first monPARIS patisserie in the near future.

Dessert photography courtesy of AntonShoots.com

Auto Detail Supply
the IV wellness boutique