RECON INSTRUMENTS

design / creative / ui / web & mobile

BACKGROUND

Recon Instruments is a Canadian technology company that produces smartglasses and heads-up display solutions for sports. Recon’s products deliver live activity metrics, GPS maps, and notifications directly to the user’s eye.

Recon’s first heads-up display offering was released commercially in October 2010, roughly a year and a half before Google introduced Google Glass. Recon has received investments from companies including Motorola Solutions and Intel.

SKI SEASON 2011 / 12

I joined the Recon team in July 2011 as it was readying the launch of its second version of heads-up display – MOD and MOD Live. Both were sold separately from snow goggles. Users could fit them into specially designed “Recon-Ready” goggles from eyewear makers.

recon-ready-brands

FULL 84° VISIBILITY

14” SCREEN FROM 5ft

PRINT & PACKAGING

I was responsible for design of various marketing and promotional materials which included packaging, illustrations, and assembly instructions.

recon-ready-goggles

Recon HUDs were assembled in Mexico, and sold in Europe, North America + Japan. The instructions had to be easily understood, and all visual diagrams were custom drawn and vectorized.

WEB & MOBILE

A brand new website was launched with a campaign aimed at promoting the Recon HUD.

recon-website

RESPONSIVE DESIGN

USER INTERACTION

CUSTOM DESIGN

do you have a website idea? i can wireframe it for you

COMMERCE

For the first time Recon opened it’s fully functional online store. Customers could purchase bundled package of goggles and a HUD. I was responsible for designing user experience as well as wire frames and graphic elements.

THE RESULT

In April 2014, Motorola Solutions announced an investment in Recon. Motorola Solutions describes itself as a provider of communications equipment for “government and enterprise customers.” The terms of the deal were not made public. In July 2014, Motorola Solutions demonstrated a Recon product as a piece of kit for law enforcement personnel.

Photo courtesy of Leomoon

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