the IV wellness boutique

BRANDING / DESIGN / CREATIVE / WEB & MOBILE

BACKGROUND

The IV Wellness Boutique is Vancouver’s first ever wellness clinic specializing in intravenous vitamin therapy – a treatment which delivers high doses of vitamins, minerals, antioxidants and amino acids intravenously.

The Boutique’s mission is to be the benchmark for Customer Care and a Trendsetter for IV therapy in a market that recognizes and trusts The IV Wellness Boutique brand and services. Intravenous Vitamin Therapy is a great way to support many health care needs.

THE IDEA

Intravenous Vitamin Therapy = IV Therapy = IV = the IV wellness boutique.

the-iv-logo-white-full

In simplified version of the logo, letters “i” and “v” form a bag filled with vitamins, being delivered one drip at a time. The logo is simple enough to be recognized on its own, yet complex and stands out. Today, the IV drip lights up Yaletown on 1,000th block of Homer Street.

THE IV

THE IV WELLNESS BOUTIQUE

BRAND VERSATILITY

the IV’s elegant, minimalistic, brand language is versatile and allows various combinations with graphics, icons, and other visual elements.

the-iv-drips

Printed marketing materials are branded in IV purple and are coated with a layer of suede like finishing.

ICONOGRAPHY

the IV offers a variety of services which are represented by an icon. Each icon incorporates the IV drip.

the hangover

vitamin facial

jet lag

cold buster

WEB & MOBILE

the IV website follows an elegant, minimalistic look.
It features responsive design and a CMS system that allows easy management on the go.

the-iv-website

RESPONSIVE DESIGN

Desktop, mobile and tablet – book your next appointment from anywhere! The website features a framework that works seamlessly with online business management softwares, SEO, and social media platforms.

what is your big idea? i will visualize it for you

THE RESULT

A trademarked logo, thousands of monthly website visitors, and a blooming clinic in heart of Yaletown. The IV Team is comprised of licensed and regulated health professionals who together represent over 30 years of education, training and private practice.

photos shot by comrade Anton

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