Gold Pocket
Crypto Wallet MVP
Led end-to-end design for a consumer crypto wallet – from information architecture and design system to a production-ready MVP that makes buying, selling, swapping, and sending digital assets feel as familiar as mobile banking.
The Final Result
Frictionless experience that would drive user adoption and measurable financial growth.
The Challenge
Most crypto products are built for people who already understand crypto. Gold Pocket was targeting mainstream users – people who bank normally but are curious about digital assets. The interface had to feel as familiar as a standard banking app while meeting rigorous security standards and exposing technical details only when they were genuinely necessary.
- Crypto UX conventions alienate new users
- Irreversible transactions create high anxiety around errors
- Hidden fees and ambiguous network steps erode trust
- KYC requirements needed to feel reassuring, not bureaucratic
My Role
Design Lead on a focused two-month sprint – embedded directly with the CEO, engineering, and compliance teams. I owned end-to-end product design: information architecture, visual language, design system, and final handoff. The goal was to move fast without cutting corners on the security and compliance requirements that fintech demands.
- Design system & visual language
- Information architecture
- Buy / sell / swap / send / receive flows
- KYC & compliance UX
- Responsive web app UI
- Developer handoff & specification
Five flows, one familiar experience
The MVP covered the complete financial lifecycle of a digital asset – from first purchase through to cashing out – all within a single responsive web application designed to feel like a premium banking app, not a trading terminal.
Typography & Color Scheme
I built the complete token set, dark-neutral colour system, typography scale, and component library from scratch before any feature screen design.
MVP shipped, system ready to scale
The two-month sprint delivered a production-ready responsive web application covering the complete financial lifecycle. Early pilot feedback validated the core design approach.
- MVP launched: buy, sell, swap, send, and receive flows live in a responsive web app
- Design system built from scratch – scalable component library ready for new payment methods and assets without redesign
- Pilot testing showed faster time-to-quote and measurable reduction in user confusion compared to competitor benchmarks
- Safety checks for network addresses and rate expiries successfully cut avoidable transaction errors
- Progressive KYC implementation – users provide information only when required, reducing onboarding drop-off
- Notification and receipt system gave users a clear transaction audit trail – a key requirement for tax record-keeping
Want to see how it was built?
The process page covers the full research methodology, six design phases, design system architecture, and what I’d do differently – with diagrams for each stage.
