Blue Lighthouse is a blockchain development company focused on bridging traditional finance with the digital future of asset ownership.
My Role
Branding and Visual Design
Contract 2025
Blue LightHouse services include cryptocurrency wallet development, RWA tokenization, and smart contract development.
I was contracted to design their complete visual identity, establishing a consistent and professional brand presence to support their market entry.
THE BACKGROUND
Blue Lighthouse was a new company with no existing brand visuals.
THE CHALLENGE
They needed to look trustworthy enough for institutional clients, while still innovative and modern for fintech and blockchain audiences.
THE GOAL
Develop a visual identity system that communicates security, compliance, and innovation while standing out in the crowded blockchain market.
THE RESULT
I worked directly with the CEO to define the vision and brand positioning.
Research & Insights
AUDIENCE
Businesses and investors seeking blockchain infrastructure solutions.
THE LANDSCAPE
Many blockchain companies rely on futuristic, dark visuals (alienating for traditional finance) or overly playful crypto branding (lacking seriousness).
INSIGHTS
A strong opportunity to balance professional financial credibility with innovative energy.
